Do Cars Go on Sale at the End of the Financial Year?

Capitalising on EOFY sales can be a great way to get behind the wheel of your dream car at a great price, but you’ll need to have a solid grasp on the basics before you can simply step into a deal.

Join us as we take a look at EOFY sales in the context of the automotive industry, discover some essential pieces of information about EOFY sales and give you the tools you need to grab yourself a bargain.

Do Cars Go on Sale at the End of the Financial Year?

The simple answer is yes, new vehicles often go on sale at the end of the financial year - but it doesn’t necessarily apply to all manufacturers.

Vehicle manufacturers, like the makers of home office, technology and other consumer goods run special promotions as the end of the financial year approaches… Why, you ask?

Automotive specials at the EOFY, similar to those of office equipment or electronics, appeal to a consumer’s opportunity to grab a discount on a popular item - in this case, a brand-new car.

Quite often, vehicle dealerships are incentivised to deliver as many cars to customers as possible before the end of the current financial year to make way for new stock and in-house accounting purposes alike.

The end result is a major promotional run with massive potential savings for new-car buyers, but this isn’t a universal rule that applies to all manufacturers - with premium makers, for example, often not participating in EOFY sales.

This coincides with a major spike in the number of vehicles purchased and registered in the weeks leading up to June, while June often represents one of the busiest times of the year for new-car deliveries.

Learn How to Get a Bargain on Your Dream Car with our Guide to EOFY Sales

Tips to Buy a Car at the End of the Financial Year 

• Use the OnlineAuto car-buying service which has fleet-buying power to leverage

• Keep an eye out for any dealership EOFY sales or promotions 

• Compare the range, and determine which variant is right for you 

• Consider a previous year model; savings are largest for older stock 

• Be flexible and consider other manufacturers and model variants

• Exercise patience; EOFY sales are great but they’re not the only opportunity to get a bargain

When Do EOFY Sales Start?

Some manufacturers begin promoting their EOFY sales and plate clearances well ahead of the actual end of the Australian financial year.

This means you might see promotions for EOFY sales as we enter the month of April, which continue to heat up as we move closer to June.

This is because manufacturers are well aware of the fact many business owners are looking to take advantage of the tax incentives of purchasing a work vehicle immediately after their purchase.

Do Automotive EOFY Sales End on June 30?

While the official End of the Financial Year takes place on June 30, EOFY sales marketed by major vehicle manufacturers often stretch out into the early stages of July.

While some promotions stretch out into July, the opposite also applies, whereby an EOFY sale will take place in the middle of June and wrap up before the official end of the financial year.

If you’ve got your heart set on a manufacturer, get in touch with one of our car-buying experts who can exercise our fleet-buying power and help to find your best prices across any given vehicle range.

Should You Wait For the Next EOFY Sale to Buy a New Car?

While EOFY sales are always a great opportunity to get your dream car at a discount price, it’s important to remember that they’re not the only opportunity to do so.

For example, buyers who can be patient enough to wait for the month of December may be equally pleased with the prices on offer for their dream car.

This is because dealerships often run similar promotions at the halfway mark of the financial year, and any underperforming dealerships may be under the pump to raise their numbers by discounting prices on their vehicles.

As always, enlisting the help of a car-buying specialist and leveraging fleet-buying power is one of the most consistent means of getting a new-car bargain and, best of all, you don’t have to wait for the end of the financial year to do so.

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If you’re looking to get behind the wheel of a new car, be sure to reach out to one of our car-buying experts who can help find you the best possible price.